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Branding and Tracking your Twitter Sourcing using bit.ly

April 14, 2011

Today I was helping my teammate and all around good guy @pds436 rock some Twitter sourcing for some Project Manager jobs using Follower Wonk (Props to Katharine Robinson for sharing Follower Wonk during an epic presentation at Sourcecon in NYC).

@pds436 was having one of those days… and looking for some very Sr. level Agile Project Managers with good Scrum experience.   Because this req is one of those jobs that has some really solid key words that are unique to the job/skill set;  Agile, Scrum (although you may have to weed out the Rugby players) – it was a great opportunity to create a Branded link via link shortening site http://Bit.ly.

So what’s the plan?

The goal is to do anything and everything on Twitter to get re-tweets from Agile/Scrum experts with lots of followers.  When it comes to Twitter Sourcing – I find it a much more efficient and effective to get someone cooler with than me (not hard, I know) to ReTweet my job rather then recruit people directly.  Especially for this one – how could a “recruiter” possibly compete with some dude named a “Scrum Master?”  That’s a Bad Ass Job Title if I ever heard one – we  recruiters seriously need to rename ourselves – any suggestions people?  I think maybe I’ll rock Talent Ninja for the next week… we’ll see if it sticks.

Let’s get started

First – you need to snatch up a link for the job description.  I tagged mine as “scrumtastic” using our ATS – Jobvite (has link tracking creation feature – it’s pretty sweet)  so we can source track the applications.  As you can see – it was still pretty long and ugly and really doesn’t make any sense:  http://hire.jobvite.com/j/?cj=o5bAVfwv&s=Scrumtastic.   Another suggestion would be to use a job posting site that sends you an email every time someone applies.  You can make your own careers site and postings at Jobamatic.com pretty easily.  Feel free to use my site http://www.digitalmarketingcareers.com (100% discount, use code – blogread).

Enter bit.ly

So this is when I hopped on http://bit.ly and entered my link in the big box (can’t miss it!) and clicked on the “shorten” button.   Next, look below and hit the “customize” link, and Bit.ly will actually let you create your own  link (as long as it hasn’t been already taken).  Customizing – is what I am talking about when I refer to “Branding” your link.  I’ve noticed a clear difference in branded links getting more  RT’s and clicks and they have more of a chance at becoming viral and can even travel by word of mouth.  Make it  super easy to remember – just in  case you  hang with one of your Scrum Master buddy’s for beers after work.  You’ll even get some traffic if you tell people to toss it up on their Facebook Page, etc…  The key is making it easy to remember, and related to your job posting.

My favorite part about Bit.ly is the “close to real time” tracking (nerd alert!).  It will almost immediately and very easily let you know how many clicks you are getting.   Just go back to the Bit.ly home screen and click on the “Info Page+” for each corresponding link.   I highly recommended installing the Chrome extension that will serve a click-able pop up as it starts trending.   As I start to do more of this, Bit.ly stats will move me towards enough data to aggregate a Clicks per Hire via Twitter Metric.  That we can measure how much time and effort it takes to hire someone on Twitter.

Once you have your link branded – hit up a search on Followerwonk and select a few good looking RT prospects.  Here I did a simple search for “Scrum” on the aforementioned Followerwonk.com ….

See the blue highlight – Co-Creator of Scrum?  4700 followers?  Good place to start!

From here I picked about 15 more RT Targets and followed them (increases your chances of getting an RT) – then sent them a few different tweet variations…

Within a few hours I got a few RT’s some DM’s, a question or two, a whole bunch of followers and 57 clicks  via Bit.ly…

Bit.ly even gives you a QR code, so if you wanted to Fax Spam the job to a Scrum Master - feel free to print out and dial up!

Results!

So there you go – a branded link, easy tracking.  This all took me about 10 minutes and I  received 57 highly relevant clicks which is sure to include some solid passives and is hopefully going to turn into some new scrumtastic twitter friends for future RT’s, some good conversation about agile Project Mgt and more than likely a direct source candidate at $0.00 cost.

Have an opinion?  Post a Comment!

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One Comment leave one →
  1. April 14, 2011 8:41 AM

    Great article. We use bit.ly on all the tweets we send out so we can give clients precise MI. Bit.ly is also renowned for only recognising real clicks and nothing from spiders or search engines. Another tip is you can easily see the MI on any bit.ly link by simply adding the + symbol on the end of the url in yur web browser.

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