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CPC Recruiting Game-Changer – LinkedIn Ads Enhances Targeting Capabilities

January 27, 2011

LinkedIn continues to push the envelope and are laying the pavement for the road that leads away from traditional job boards and postings and towards Digital Advertising/CPC recruitment.

According to the newsletter below, LinkedIn Ads have evolved and are now offering the ability to target your audience by Job Title, Company Name and Groups.   This is KILLER – and will certainly be stealing some of my Facebook Ads budget away for sure (different conversation for a different day!).   What seems like a small and simple upgrade could be a game-changer that leads to the most powerful CPC Recruiting tool out there!   Looking for Ruby or PHPers?  How about Digital Advertising Account Directors?   What about those sales people that work for your competitors?   Put an Ad in front of them and the best part is you only pay when they click on it!

Would love to evaluate this more… but it’s time to place some ads and grab some talent!  My competitor’s employees will be looking at my job ads on their LinkedIn Profiles in about an hour.  I will post some results and metrics after a few days to see how they are performing so bookmark HireCalling and check back in.

Think this is interesting?  SHARE YOUR THOUGHTS in the comments section!

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2 Comments leave one →
  1. February 12, 2013 4:25 PM

    Hey!! I always look forward to your views. Thank you, keep up the great work.

    Just to let you know, your Facebook Like button isn’t working.

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