I’m going to be tweeting from SourceCon today – so feel free to Follow me @DKrecuit here and comment. If you are at SourceCon – please introduce yourself, would love to see some suggestions for posting ideas, discussions, topics, etc… that you would like to see introduced or more of on Hire Calling.
If you were paying attention to the Super Bowl commercials yesterday, you may have noticed a spot for Saleforce.com’s new Business Social Network – Chatter. It was right before the Half-Time show, aka Fergie-Fail (Thank GOD for Slash!). I can’t tell you how many people around the office have been talking about the need for a usable, standardized social app for work – this could indeed be it!
Chatter looks great, is easy and familiar to use – and most importantly is simple. It doesn’t try to over do it. The main idea here is a private, secure social site for collaboration and communication (inter-office email is getting old, right?). You can form groups, mark them private or public, etc… The way they identify common employees is by locking each group down based on the email’s domain address. You can also download a desktop client that serves almost as a IM type app. It allows you to keep it open on the side and pay attention to different group updates and projects you may be collaborating on or interested in.
As I’ve only had a few minutes to dive in – I have starting thinking about how we can use this from a Social / CPC recruiting perspective. The site doesn’t have Ads yet, so for the time being employee referrals could be interesting here. Could be a good place to blast out a job posting to see who knows who. I think the difference between this and email, is you could start a dialog in real time and really get people thinking about who they know and have them reach out.
In terms of being a productivity tool for recruiters and recruiting teams – I am signing everyone up right now and am going to start to share some reports, candidates, etc… and raise questions about how we can do more, better so we’ll let you know how it goes and if people use it, etc…
In order to streamline the interview process for a candidate from out of state, I was attempting to set up a Skyperview with my hiring manager, which has worked great over the past year or so for my needs. However, when the candidate didn’t have a webcam, but did have an iPhone 4, we settled on doing a mobile to mobile video interview via his suggestion – Tango.
Tango is a slick mobile video client that works with both the iPhone 4 and Android – great right? One problem, I don’t have a forward facing camera on my DroidX! So after a quick brainstorming session with our talent coordinator “JL3PO” and with the help of my webcam, we came up with this solution and as crazy as it sounds, it worked great.
- Candidate had an iPhone 4 running the Tango application with a front facing camera.
- I have an Android phone (DroidX) running the Tango application with a rear facing camera. I was able to capture my hiring manager’s image for the candidate by using my PC’s webcam to capture and display the hiring manager on the monitor. Then, I aimed my phone’s rear facing camera at the webcam feed which was displayed on the Monitor (You can do this by just telling your PC to use your webcam to snap a photo). The hiring manager could see the candidate on my phone’s screen and audio worked well through the phone.
So for those of you who thought it couldn’t be done – there you have it! An iPhone4 to Android mobile video interview!
Now of course this raises the question, how realistic is this? Well, I would think front facing cameras are going to start to become standard on most phones and of course the next version of the iPad. Could you imagine hiring managers doing iPad video interviews? I say it’s coming – a great way to streamline the hiring process and save some bucks on flights, hotels, meals etc… for a candidate you may not even hire. In fact, if we end up hiring this candidate, i could totally cost justify an iPad. Imagine if you hired 10 to 15 people per year this way? I’m not trying to devalue meeting candidates in person – it is a must whenever possible, but in today’s digital age with an increasingly busy talent market – it could be a competitive edge and you could impress sound mobile savvy candidates.
Now, I’m not saying the volume will be greater than Facebook or Twitter, but I am predicting that LinkedIn status updates will be the go to resource in the business world for fast moving information. It may initially seem less sexy than a clever facebook update or a mostly obnoxious yet witty tweet – but there is some real value in what people are saying on LinkedIn, and if you want to be an engaged and respected leader in your profession – you better pay attention.
Maybe I am just getting old, but I find there is a lot of useless noise on Facebook and even Twitter these days. To be honest, I really could care less that you grew a cabbage patch on Farmville, or that you hate the snow. Dude… C’mon… After being halfway through this winter on the east coast, we all hate the snow. So I don’t need to be reminded. Even my dog has had enough!
I am thinking I am not alone in that I hear people say, “Everyone these days has the attention span of flea!” You can’t tell me you haven’t heard someone say that in the last week or two, right? In fact, I hereby nominate the phrase as being up for “Cliche of the Year” – 2010. Now if that is indeed the case, wouldn’t you like to spend the little time you have left these days hanging out in your social media lounge chair dabbling in a world of relevant content and compelling articles that will keep you professionally sharp and engaged?
It’s also interesting and sometimes important to see who’s connecting with who, or who has connected with someone I don’t know, because it makes me wonder if I should be networking with this new person. It amazes me how the number of highly relevant newspaper articles and blog posts seems to create a “feed of integrity” if you will. There seems to be more of a professional edge to it as well , people who want to better themselves and help others get smarter and sharper by sharing interesting and dynamic bits of information. I am catching some really great stuff from people I am connected with and that sit in my groups.
Now all this said, I still think there is room for improvement. Not enough people comment on other people’s posts, articles, etc… Where is the geo-location feature? Wouldn’t it be interesting to know what building your coleagues are visiting today? Or what sales person is pitching what client? How about a “Hey I’m interviewing at…” feature for those who are out of work? Could be some free PR to help someone talented with some bad luck get an extra edge and create some competitive career opportunities. Also – where’s the Android app LinkedIn? Am I supposed to drag my laptop everywhere I go? Get on this people, so overdue.
But regardless of my thirst for fun, toy-like enhancements, and even though there are plenty of nifty features and apps out there for different status updates on Facebook and other micro-blogging sites, I think we can all agree that actual content rules the roost, or at least should. In a very short amount of time, I have learned much, become more engaged in my profession and most importantly, find myself posting back relevant info that can help other people which is a rewarding experience to say the least.
So the next time you go to brag about your Angry Birds prowess on Facebook, switch it up and find an interesting article or blog post, and put in your LinkedIn feed – it may strike up a compelling conversation with some talented people. Who Knows? The end result could be a key piece of information for a client, some info on the competition or maybe even a dream job opportunity.
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LinkedIn continues to push the envelope and are laying the pavement for the road that leads away from traditional job boards and postings and towards Digital Advertising/CPC recruitment.
According to the newsletter below, LinkedIn Ads have evolved and are now offering the ability to target your audience by Job Title, Company Name and Groups. This is KILLER – and will certainly be stealing some of my Facebook Ads budget away for sure (different conversation for a different day!). What seems like a small and simple upgrade could be a game-changer that leads to the most powerful CPC Recruiting tool out there! Looking for Ruby or PHPers? How about Digital Advertising Account Directors? What about those sales people that work for your competitors? Put an Ad in front of them and the best part is you only pay when they click on it!
Would love to evaluate this more… but it’s time to place some ads and grab some talent! My competitor’s employees will be looking at my job ads on their LinkedIn Profiles in about an hour. I will post some results and metrics after a few days to see how they are performing so bookmark HireCalling and check back in.
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